Unit economics
Translate orders, ticket, food cost, labor, occupancy, and launch capital into operating profit, break-even sales, and payback.
Open the model ↗The restaurant investment playbook
The game changed.
The game changed.
The margin
still decides.
Research for the people building, operating, and investing in restaurants. Turn an interesting concept into a defensible economic case.
28research articles5analytical lenses4interactive models
THE CONTRIBUTION TESTEXHIBIT 01
Volume is not the same as value.
Weekly incremental contribution
30%
50%
70%
90%
100%
Delivery economics
More orders.
More orders.
But is it more profit?
Commission is the visible cost. Displaced pickup demand, packaging, and kitchen congestion are the quieter ones. The investment question is what remains after all of them.
Read the contribution framework ↗Analysis suite
Four models. One disciplined decision.
Use transparent assumptions to test store economics, delivery contribution, enterprise value, and incremental flow-through before capital is committed.
Delivery margin
Separate incremental demand from displacement while testing commission, packaging, labor, and unused kitchen capacity.
Open the model ↗Restaurant valuation
Bridge normalized EBITDA to enterprise value and equity value with explicit debt, cash, and multiple assumptions.
Open the model ↗Contribution flow-through
Measure what a fee, basket, or volume change actually does to merchant earnings across an adjustable operating period.
Open the model ↗Simple commercial model
Learn free. Underwrite with precision.
The free layer builds trust and activation. The paid layer packages four high-intent analytical tools below broad restaurant training platforms and far below custom financial-model work.
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Browse all 28 articles ↗
Evidence before enthusiasm.
01 / Delivery3 min
Third-Party Delivery Economics for Restaurants
Marketplace sales are not automatically profitable. Commissions, cannibalization, packaging, labor, and unused capacity determine contribution.
Read the analysis ↗02 / Market dynamics3 min
Restaurant Food Cost and Menu Engineering
Use recipe cost, price, contribution, popularity, waste, and kitchen capacity to improve menu profitability.
Read the analysis ↗03 / The new game3 min
Restaurant Business Plan: From Concept to Investor Case
Connect concept, market, operations, channel economics, startup capital, P&L, team, and milestones in one decision-ready plan.
Read the analysis ↗Make the downside visible.
Separate fact from scenario. Charts are labeled model exhibits. Historical cases illustrate mechanisms, not current company results.
Keep the economics inspectable. Read the methods, change the assumptions, and download the models before making a decision.
No invented certainty. No guaranteed returns, unsupported market statistics, or decorative metrics presented as evidence.